A brand that fuses the inspiration of tech start-ups & sports world.
Athletes & Assets' brand elements must simultaneously be modern, trustworthy, dynamic, and professional. Adding gradients brought fresh energy and movement to expand brand use.
Project summary
Scope of work
Visual Strategy & Identity
Direction & Strategy
Fonts in use
Inter Tight
Agency
Yellowbox
Agency
Business
The brand debuted in Times Square a few days after the launch.
We pulled inspiration from athletic environments to form the color palette for this brand and paired those natural colors with calming professional tones to build trust.
